Yum China CEO Joey Wat saw Gen Z diners dip fried chicken into mashed potatoes, which gave her the idea for a "mash potato ...
Then I got a preview of KFC's new tenders during this fall's ChainFest, the emergent food festival showcasing elevated, ...
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...
and print ads in both the New York Times and USA Today. Marketing will also span linear and connected TV, with placements around NFL and MLB games and on YouTube, and KFC will have tenders ...