LIV Golf returns to Dallas, and behind the scenes, expert club technician Ben Genta customizes equipment for top players with ...

LIV Golf has announced a massive multi-year partnership with HSBC. The Saudi-backed league revealed on Thursday that it has ...

DeChambeau was a Cobra Golf staffer when he left the PGA Tour for LIV in 2022 but has since become a gear free agent, with his bag comprising of brands like LA GOLF, Avoda and Krank. Gear ...

LIV Golf’s emergence has certainly mixed things up inside the sport the past few months. Yet as one who has covered professional golf’s equipment scene for 20-plus years, my curiosity is more ...

Here’s our pre-tournament gear wrap-up from the event, as well as some extra equipment news taking place in Bedminster, NJ at the LIV Golf event. LIV Golf’s new trailer ...

LIV Golf has equipment companies rethinking lucrative endorsement deals. Tim Schmitt. Golfweek. Golf equipment endorsement deals have long been a substantial source of income for professional golfers.

And I’m excited for the future of what golf is going to be.” Among the things DeChambeau spoke about was (of course) his ever-evolving search for the perfect equipment.

Bryson DeChambeau opened up about golf equipment specialist Ben Guinta ahead of the 2025 LIV Golf Dallas event. After his ...

Cool Brands Supply said it has sold footwear and apparel bearing its trademarked logo with back-to-back F's since 2003. The company argued LIV Golf uses a similar logo on hats, shirts and sweatshirts.

LIV Golf’s Player Contracts Include Restrictions to Go With the Big Money A contract reviewed by The Wall Street Journal includes requirements to wear LIV gear at non-LIV tournaments, restraints ...

The 2025 LIV Golf season is officially underway with live coverage on FOX Sports.Here's everything to know to gear up for an exciting season of action. WHAT IS LIV GOLF? LIV Golf is a unique ...

LIV Golf contracts offer big money, but include big restrictions, according to report. ... is that players are asked to wear LIV apparel while playing in both LIV and non-LIV events, ...