LIV Golf returns to Dallas, and behind the scenes, expert club technician Ben Genta customizes equipment for top players with ...

LIV Golf has announced a massive multi-year partnership with HSBC. The Saudi-backed league revealed on Thursday that it has ...

Bryson DeChambeau and his Crushers GC have confirmed a multi-year collaboration with Qualcomm Technologies. Bryson DeChambeau ...

Golf fans lined up in the parking lot of Flower Mound’s Academy Sports and Outdoors as LIV Golf’s RangeGoats GC championed a partnership to bring the team’s official apparel to stores across the DFW ...

Bryson DeChambeau opened up about golf equipment specialist Ben Guinta ahead of the 2025 LIV Golf Dallas event. After his ...

And I’m excited for the future of what golf is going to be.” Among the things DeChambeau spoke about was (of course) his ever-evolving search for the perfect equipment.

Never a competition shy of injecting a little sartorial flair into golf as part of its wider shake-up of the sport, LIV Golf ...

LIV Golf has partnered with lifestyle brand Malbon Golf to release a new limited-edition apparel collection during this week’s LIV Golf Dallas presented by Aramco.

When fans entered the club Saturday morning for the 12:05 p.m. shotgun start, they were handed paper fans adorned with the ...

Traditionally, golf equipment contracts have had bonuses tied to OWGR points, and some LIV golfers have reached restructured pacts based on their challenge to rack up points.