Professional golf used to be simple. You had the PGA Tour—buttoned-up, tradition-heavy, and filled with polite claps. Then LIV Golf showed up, tossing cash at players like a game show host on a spree.
McKibbin, 22, had earned his PGA Tour card for this year, but now he heads to LIV Golf, where he joins Jon Rahm's Legion XIII ...
Although they invested huge amounts of money since their arrival in 2022, LIV Golf failed to achieve its main goal: to become ...
YouTube golf influencer Rick Shiels has signed on with LIV Golf to serve as an ambassador for the Saudi-backed league. Shiels will create content at LIV Golf events, but he will not play in ...
Pat Perez has confirmed he will stick with LIV Golf for the 2025 season in a new ... Basically, help our fans by giving them the player's perspective. "I thought I'd still be playing but now ...
Bryson DeChambeau has grand visions for golf’s future and his role in helping shape it. The two-time major champion was once considered one of golf’s “villains,” but he became a fan ...
"Together, we're opening new doors for fans and bringing them closer to the sport than ever before." This initiative by LIV Golf to venture into the YouTube sphere follows in the footsteps of ...
At the PGA Tour stop in San Diego, U.S. Ryder Cup captain Zach Johnson’s caddie, Brian Smith, confronted a fan who questioned ... of an agreement between LIV Golf and the Public Investment ...
Pat Perez's run with the 4Aces is coming to an end, but a new gig within LIV Golf is just beginning. The league announced on Monday that the longtime tour pro is trading in his clubs for a microphone.
Finch also touched on the weakening bond between players and fans, attributing it to the LIV Golf series luring top talent away from traditional tours. "I think the connection between the players ...
Changes atop the LIV Golf executive structure continue to emerge as the league prepares for its third full season. After officially ousting former CEO Greg Norman for Scott O’Neil last week ...