Multiple LIV Golf teams appear to have made notable changes to their respective set-ups this off-season, and not just in the transfer window, but with a handful of sides switching apparel sponsors as ...

Primo, one of the fastest growing golf apparel lines and one that is based in Lehi, announced Monday a partnership with ...

Authentic has partnered with SCI, a global sports apparel design and manufacturing company, to expand golf offering under the ...

Reebok will work with Sports Casuals International on a range of adult performance golf apparel for men and women.

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

Authentic Brands Group (Authentic) is partnering with Sports Casuals International (SCI), a global sports apparel design and ...

Rickie Fowler arrived at the 2024 Sentry Tournament of Champions without the regular Farmers Insurance and Rocket Mortgage branding on his shirts. Much to no ... LPGA Tour, Ladies European Tour and ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

LIV golfer Cam Smith was spotted wearing new apparel, hinting at a new deal. LIV Golf's Cleek GC has released a reel on their Instagram account, featuring players from different teams, including ...

LIV Golf will play its first event of the 2025 season under the lights. The Saudi-backed circuit play all three of its shotgun start rounds at night during next month's season-opening event in Riyadh.

Charles Howell III has made a lot of money playing golf. In his two-decade career on the PGA Tour, he made a staggering $42 million on course. And since joining LIV Golf in 2022, that figure has ...