In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after leaving Nike and fans have already had a sneak peak of their new gear ...

Liverpool FC continues to be one of the most successful and well-supported football clubs in the world. With a passionate ...

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 to 2012 ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

Liverpool last week confirmed a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike. And now a number of club badges that might appear on next season ...

Liverpool’s agreement with Adidas will comfortably outperform Manchester United’s new Adidas deal, which is set at £90 million per season. However, there’s a key clause in United’s deal—failure to ...

Federico Chiesa’s father has broken his silence regarding rumours his son could leave Liverpool. Chiesa has only made two ...

We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.” Liverpool Football Club and adidas have agreed a new multi-year partnership that will ...