The fast-food giant’s new chicken strips have less breading and appear smaller than past offerings, an analyst argues.

However, Tower also notes that McDonald’s has shown resilience in the face of these challenges, maintaining its market share in the lower-income demographic, while also making gains among middle ...

McDonald's has been recession-resistant but now faces challenges with slowing growth, high consumer debt, and overvaluation, prompting a reiterated sell rating. The company has raised prices ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.

McDonald’s Corporation (NYSE:MCD), the global fast-food giant with a market capitalization of $219 billion, continues to navigate a complex landscape of challenges and opportunities as it seeks to ...

McDonald's' strategy, as laid out at its most recent investor day in December 2023, emphasizes its competitive strengths through an "MCD" framework: relevant marketing, core menu development ...

The outage comes shortly after McDonald's filed its annual report referenced the potential challenges to its operations ... restaurant operations and marketing to customers through personalized ...

Two specific tensions serve as evidence of the company's deeper-seeded challenges even ... and contribute to certain marketing efforts. Perhaps most notably, McDonald's differs from other ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...