There was an abundance of sneaker endorsement deals signed in 2024 ... senior lead NBA insider for The Athletic and Stadium. Adidas Signs NFL Star Micah Parsons to a Multiyear Partnership A ...

Sportswear giant Adidas just named a star baseball shortstop as its newest big-name endorser. His team? Stillwater High School in Oklahoma.

The four-time NBA MVP added a pair of endorsement deals in 2019 with ... of the Year and four-time All-Star. Lillard’s Adidas shoe deal is worth roughly $10 million annually.

Ahead of his appearance in the 2025 NBA All-Star Slam Dunk contest, Milwaukee Bucks forward Andre Jackson Jr. has landed a ...

Hall of Fame forward Carmelo Anthony offered sound advice to Minnesota Timberwolves All-Star Anthony Edwards. After Edwards' ...

James Harden and Russell Westbrook have amassed significant wealth through massive NBA contracts and lucrative endorsement deals. Harden boasts a $228 ...

Slam Dunk Contest high flier and Milwaukee Bucks wing Andre Jackson Jr has signed a deal with Adidas ahead of Saturday’s showcase event. The added detail here is that the 23-year-old Jackson will ...

Kobe Bryant commands the top playing salary in the NBA at $24.8 million, but James earns the most off-the-court with $34 million over the past 12-months through endorsements and royalty deals.

Caitlin Clark made history in April 2024 when she signed an eight-year, $28 million contract with Nike, reportedly the ...

With this extension, which was first reported via X (formerly Twitter) by ESPN senior NBA insider Shams Charania, Watkins has one of the richest shoe endorsement ... Adidas told FN in the new deal ...