NFL franchises used all of their resources to entertain fans with 2025 schedule revelations, producing videos with actors, wrestlers, games, roasts, a Sasquatch hunt and even a children's sheep rodeo.

Amazon’s Prime Video has been working on its holiday ad game. After debuting an NFL game on “Black Friday” in 2023, the streaming giant plans to add NBA games to the mix, bolstering its efforts to woo some of the millions Madison Avenue typically spends in the run-up to the end-of-year holidays.