JCPenney is trying to reinvent itself — again
The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...
Retail Dive9y
JCPenney’s in-store pickup triumphed while others struggled
JCPenney is attributing a portion of its holiday success to an online order, in-store pickup program even as a number of other retailers ran into obstacles with similar omnichannel strategies.
Retail Dive9y
Q&A: JCPenney’s visual search simplifies shopping research for consumers
Customers install the JCPenney app because they want an easy and effective online shopping experience. To ensure that the JCPenney app is a widely used and effective tool, it must offer features ...