Leading franchisor companies such as The Picklr, Dill Dinkers, Pickleball Kingdom, and Ace Pickleball Club have opened dozens of facilities nationwide and have hundreds more planned. Meanwhile ...

India's inaugural professional pickleball league is set to commence this January. Can this game take brands out of their high-spends, low-ROI pickle? Gaurav Natekar gives us perspective.

In pickleball, hitting the ball ever so gently ... That got some heated pushback on X today from Samin Odhwani, UPA’s chief strategy officer, who beside countering Braverman’s financial ...