Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is ...

Kylie Jenner's makeup line, Kylie Cosmetics, has released its first-ever powder foundation - the Natural Blur Powder Foundation. We put it to the test to see if it lives up to the hype ...

Whether you prefer a full-glam look or a natural finish, this guide breaks down the best tools for liquid, powder, stick, and cream foundations.

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Discover essential tips and tricks to keep your makeup flawless during the summer heat, ensuring you look fresh all day long.

How accurate is the makeup advice from ChatGBT? We asked celebrity makeup artist Tobi Henney to debunk common makeup ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

The best foundations for acne-prone skin, on the other hand, deliver coverage that doesn't trigger breakouts or cause a flare ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.

The popular Airbrush Flawless Finish is dubbed a skin-blurring miracle but how does it perform after eight hours? Beauty ...