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The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

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Guru Studio has expanded the universe of True and the Rainbow Kingdom with True & You, original shorts designed for cross-platform viewership, and a limited-edition collection of UGC items on Roblox.

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Neighborhood Adventures, a new interactive experience that allows players to design their own avatars, play themed minigames and watch show clips, has launched on Roblox.

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Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...

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Tung Tung Tung Sahur's removal from Steal a Brainrot stems from an intellectual property dispute. But can an AI-generated ...