In a recent patent filing reported on by Lowpass, the popular streaming box and smart TV company ... switch away from the main Roku interface and power on their Xbox, Apple TV, or other such ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

The real issue here is that Apple isn’t in the advertising business. It’s not even in an “ad-adjacent” business. Apple ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...