The $20 product, available in six shades, adds to the brand's existing portfolio of makeup and body care, including lip oil, ...

Selena Gomez and Hailey Bieber's Rare Beauty vs Rhode have been ruthlessly compared since their release. Here's how they ...

After spending most of the summer so far in New York, the couple returned to a favorite L.A. haunt, dressing how they know ...

Truly successful brands aren't just built, they're developed. Rare Beauty’s CPO Joyce Kim lifts lid on brand purpose at Vogue Codes 2025.

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch ...

Gomez's hair was styled by her beloved Marissa Marino, with the cut crafted by Lisa Torn, an extension specialist, and Seama ...

For her latest outing, Selena Gomez kept her makeup soft, fresh, and centred around a beautifully balanced lip, thanks to ...

For this look, Bachik opted to give Gomez a soft, short shape as opposed to the long, dramatic claws we sometimes see on ...

Selena Gomez had the prettiest take on the rose water manicure trend. She matched the sheer pink jelly nails to her lip gloss, a new launch from Rare Beauty. I've been enjoying myself this summer, but ...

A subtle social media move has reignited speculation surrounding the future of Selena Gomez's beloved beauty brand, Rare Beauty. Selena and Hailey Bieber have recently unfollowed each other on ...

A mutual unfollowing on Instagram suggests possible rivalry between Gomez and Bieber, with questions about personal tensions and effects on their beauty businesses.