While 2025 may be off to a rocky start, at least it's looking pretty good on the beauty front. Despite classic new-beginning ...

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An ELLE editor says: “The best part of these tinted lip balms is how they help plump your lips while adding color. I love ...

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Looking for top-notch anti-ageing moisturisers that are the perfect blend of luxury and potency? Find out which four made our ...

From new skincare and makeup, to haircare and fragrance, here are the best new beauty products we love in January 2025.

From now until January 17, you can score up to 50% off brands like Origins, Kiehl's, Fenty Beauty and more at Sephora — top ...

Call it manifestation, intuition or willful delusion, I suspected a proposal was coming and chose an unexpected nail colour ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When I feel most like myself, it frees up my energy and mental space for more important things. And the inverse is certainly ...

Now you might be wondering whether to select an eau de parfum version, or the eau de toilette. The key thing to know is that ...