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How a Viral Tater Tots NIL Deal Took Over BYU Men’s Basketball
BYU’s Richie Saunders on how the viral NIL deal came together. The post How a Viral Tater Tots NIL Deal Took Over BYU Men’s ...
Sporting News on MSN8d
Richie Saunders Tater Tot NIL deal, explained: How BYU star's family history earned him Ore-Ida sponsorship
Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it ...
BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...
Yahoo! Sports8d
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...