As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that by ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as ...

A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

White House press secretary Karoline Leavitt raised eyebrows during a briefing Wednesday when she said Elon Musk is ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...