Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Tiger Woods revealed his unique caffeine concoction after a reporter noticed him carrying a giant plastic Starbucks cup.

Tiger Woods revealed his unique caffeine concoction after a reporter noticed him carrying a giant plastic Starbucks cup. Following the Tomorrow Golf League (TGL) showdown between Woods' Jupiter Links ...

Professor Jeffrey Grossman is on a mission to get students to think critically about materials they interact with every day.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...