Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the company has with customers.
While foreign beverage chains are gradually expanding their influence to second and third-tier urban areas, domestic brands are facing challenges in the race to expand market share.
Starbucks invites its customers to "fall in love" with its newest beverage additions. Starting February 4, the coffee chain ...
Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...
The arrangement with Nestle is exclusive of Starbucks’s joint venture with Tata Consumer Products that operates its stores.