The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

Magic meets marketing as TikTok superstar Zach King leads a global influencer campaign to promote Nescafés cold coffee ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

Two of the world’s biggest digital platforms are reimagining what social commerce looks like - and Chemist Warehouse is among ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

Video game-inspired Final Boss Sour is making better-for-you candies with playful marketing, designed to test consumers' ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.