In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...

Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...

Food In Fashion 2025, hosted by the Lubbock Chapter of the Texas Restaurant Association is on Monday, February 3 at the Museum of Texas Tech University. Doors open at 6:00 p.m. with ...

The Texas athletic department reported a surplus for the third consecutive fiscal year. The Longhorns will need those funds ...

Always among the financial heavyweights in college sports, Texas set a pair of athletic department records in the 2024 fiscal ...

Those who have worked to combat climate change for years believe they are well-prepared to challenge executive orders that ...

Even though it’s still cold outside, baseball and softball season is quickly approaching.There is plenty of excitement ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Learn about the current state of the Austin office and mixed-use real estate market, including design and amenity strategies, ...

Dallas since 2023 has been seeking a federal judge’s order to cancel registered trademarks from Triple D Gear arguing they’re too similar to the city’s ...