For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

Rather than reinventing the wheel, companies can drive success by focusing on expanding partner integrations and leveraging ...

Here’s what Josh Andrew Sparks, partner at Goodwin, which won the award for Enabling Start-Up Success, had to say. Looking back at the past year, what were the biggest challenges you faced ...

Cygnus Marketing Communications has announced a strategic collaboration with Verisk Marketing Solutions (VMS), a division of global data analytics leader Verisk. The partnership integrates Verisk’s ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Starting in v0.20.0, Metabase provides a driver for connecting to Vertica databases. Under the hood, Metabase uses Vertica's JDBC driver; due to licensing restrictions, we can't include it as part of ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.