Partner marketing isn't just another strategy—it's the backbone of modern customer acquisition. With third-party cookies officially dead, first-party ...

Strong channel relationships do tend to benefit your operations and those of your partners, but ultimately, they’re for your ...

The Capacity Marketing Engine uses automation to adjust advertising spends based on real-time business capacity information ...

WTA Ventures, the commercial arm of the WTA, has appointed Wasserman to be the body’s sales agency of record. WTA . WTA ...

New Relic Enhances Partner Program, Unlocks Agentic AI for the Enterprise AI & Automation ChannelVision Magazine ...

Ulta Beauty has appointed Lauren Brindley as its new chief merchandising and digital officer, effective June 3. Brindley, who most recently served as CEO of Revolution Beauty, previously held senior ...

Since launching its Health Benefits Connector last year, Amazon has added partnerships with a series of digital health ...