For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

Here’s what Josh Andrew Sparks, partner at Goodwin, which won the award for Enabling Start-Up Success, had to say. Looking back at the past year, what were the biggest challenges you faced ...

Mater Dei High on Wednesday announced a 10-year, multimedia rights partnership with Playfly Sports, a sports marketing company that works with professional teams, colleges such as USC and the CIF ...

and Partner Marketing Automation solutions. These tools empower organizations worldwide to effectively manage partner relationships, drive demand through partners, and accelerate revenue via ...

Creating engaging content is critical in the fast-moving prestige beauty industry, and The Estée Lauder Companies (ELC) is adopting Adobe Firefly to shorten the time it takes to launch digital ...

Don't miss: Netflix Australia appoints Initiative and Amplify as agency partners MARKETING-INTERACTIVE has reached out to Netflix and Nadilo for more information. Nadilo's recent departure from ...