Partner marketing isn't just another strategy—it's the backbone of modern customer acquisition. With third-party cookies officially dead, first-party ...

Strong channel relationships do tend to benefit your operations and those of your partners, but ultimately, they’re for your ...

The Capacity Marketing Engine uses automation to adjust advertising spends based on real-time business capacity information ...

WTA Ventures, the commercial arm of the WTA, has appointed Wasserman to be the body’s sales agency of record. WTA . WTA ...

Since launching its Health Benefits Connector last year, Amazon has added partnerships with a series of digital health ...

Vereigen Media, the trusted name in first-party B2B demand generation, is proud to announce an exclusive Happy Hour & ...

In an interview with CRN, Ping Identity Founder and CEO Andre Durand says the company is making a ‘complete commitment to ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...