However, I'll be talking about Nike's "So Win" commercial for a while. This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A'ja Wilson and Sabrina Ionescu, tennis great ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, despite fans buzzing over the WNBA star’s latest endorsement, some seemed ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Golden State Valkyries guard Kate Martin ’s latest commercial for Samsung has caught the attention of fans—and her former Iowa teammate, Caitlin Clark, couldn’t resist poking fun at her. Martin ...

We just experienced a record year for women's sports These ads come after a record year for women’s sports from the NCAA, ...

The inaugural season of Unrivaled 3-on-3 hoops is building to its championship and NCAA March Madness is nigh, so the WNBA campaign is right around the corner. That means it's time to get ready ...