Wisconsin likely will have 80 to 100 fewer athletes when a new system is in place as early as the 2025-26 school year, athletic director Chris McIntosh said.

Wisconsin’s plan for sharing revenue with players? Fewer Badgers, more logos (Exclusive) It's getting more expensive to sit ...

Asked for his assessment of Wilson ahead of Week 11, Ravens coach John Harbaugh noted just how challenging he can be to ...

John Heckel Jr. will enter his senior campaign for Army West Point men’s golf on the watch list for college golf’s most ...

The Badgers displaced some long-time ... McIntosh also said Wisconsin will seek revenue from sponsorship logos on courts and playing fields and patches on jerseys, McIntosh said.

"Definitely gives, like, '90s vibes," Wisconsin point guard Kamari McGee said when he saw this year's design for the first time. The shorts feature the Bucky the Badger logo on the side with an ...

The Badgers will be without one of their assistant coaches after he was arrested in Madison last week and plans to resign.

Tell anyone you live in Wisconsin, and you’re bound to get an ... The look is easy to replicate with a blue apron, hat and the simple logo. Franklin Sports also sells a youth Packers player ...

The defending Professional Women’s Hockey League champions opened their second training camp Thursday with some new players, a bigger staff and practice gear branded with a real nickname and logo. “It ...

John Blackwell is set to be a primary option for Wisconsin this year. It's a position he hasn't been in since he was a ...