Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update.After testing ...

Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

YouTube Premium Lite, the less-expensive paid service tier, is making some changes, and subscribers are voicing their ...

A key advantage of shorts is their versatility across platforms and placements. A single vertical ad can run seamlessly on YouTube, TikTok, Instagram, and Facebook, across multiple placements.

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

YouTube unveiled new AI-powered tools to better connect creators to possible brand partners at its 2025 Newfronts.

YouTube is rolling out its mid-roll ad placements, aiming to improve the ... tag products from Flipkart and Myntra in their videos, shorts, and livestreams.

First Position targeting is available for both in-stream and Shorts ad formats ... and could impact competition for prime ad placements on YouTube. Advertisers interested in leveraging First ...

The feature aims to boost visual discovery—users will soon be able to tap on landmarks or objects within a Short to identify ...

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country. (Image credits: YouTube ...