Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update.After testing ...

A key advantage of shorts is their versatility across platforms and placements. A single vertical ad can run seamlessly on YouTube, TikTok, Instagram, and Facebook, across multiple placements.

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...

As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

The purpose of the pilot is to help brands target ads specifically on YouTube Shorts. It’s a common tactic for platforms not to give advertisers control over specific placements, especially for newer ...

YouTube is rolling out its mid-roll ad placements, aiming to improve the ... tag products from Flipkart and Myntra in their videos, shorts, and livestreams.

According to an email sent to some, Google notes that it plans on increasing the number of ads in the YouTube Premium Lite tier by introducing them in new places. The email specifies that users will ...

First Position targeting is available for both in-stream and Shorts ad formats ... and could impact competition for prime ad placements on YouTube. Advertisers interested in leveraging First ...