Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

According to an email sent to some, Google notes that it plans on increasing the number of ads in the YouTube Premium Lite tier by introducing them in new places. The email specifies that users will ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update.After testing ...

A key advantage of shorts is their versatility across platforms and placements. A single vertical ad can run seamlessly on YouTube, TikTok, Instagram, and Facebook, across multiple placements.

First Position targeting is available for both in-stream and Shorts ad formats ... and could impact competition for prime ad placements on YouTube. Advertisers interested in leveraging First ...

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country. (Image credits: YouTube ...

The feature aims to boost visual discovery—users will soon be able to tap on landmarks or objects within a Short to identify ...

YouTube is rolling out its mid-roll ad placements, aiming to improve the ... tag products from Flipkart and Myntra in their videos, shorts, and livestreams.