On a quarterly basis, the ad expenditure for the  food delivery platform increased 19%, from Rs 421 crores in the quarter ...

Foodtech major Zomato’s consolidated net profit slumped 57.2% to INR 59 Cr in Q3 FY25 from INR 138 Cr in the year-ago quarter ...

Amid concerns over monopolisation by online food delivery platforms launching private labels and leveraging restaurant data, ...

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Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

Top brands, including Google, Xiaomi, Zomato, and Flipkart ... The company shared an ad about getting fitness essentials getting delivered during a party. Zepto wrote: “After doing ‘3, ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital ...

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect ...

Zee Entertainment's Q3 profit surged to 1.64 billion rupees, aided by cost-cutting despite an 8.5% drop in ad revenue.