The media footprint is growing not only in NASCAR but also outside. The post Kyle Larson Drops 5-Word Verdict on Sprint Car’s ...

Walking into the new dawn of NASCAR broadcasting. Amazon Prime just blew the roof off streaming sports. The Charlotte race viewership topped every Fox Sports 1 non-Daytona race since 2018.

NASCAR has announced the formation of an in-season tournament that will take place in 2025 with its new broadcast partners Amazon Prime Video and TNT Sports. The winner will earn $1 million.

As NASCAR’s longest race unfolded, social media discourse about the sport — often overflowing with negativity and snark — instead exuded approval over what was playing out on Amazon Prime.

Chase Elliott had gone 44 races without a trophy. He ended it down the road from his Dawsonville home. Also, TNT replaced Prime for the broadcast.

Amazon Prime Video will be sponsoring NASCAR star Kyle Larson's historic feat of racing in the Cup Series and IndyCar on the same day on May 25. Known as the #Hendrick1100, Amazon Prime will also ...

Amazon Prime Video is sponsoring Chase Elliott's No. 9 Hendrick Motorsports Chevrolet for three races in 2025 ahead of their NASCAR Cup Series race coverage debut, the company announced Wednesday.

NASCAR driver and hall of fame member Dale Earnhardt Jr. will be a large part of the Amazon Prime telecast of the Coca-Cola 600 at Charlotte Motor Speedway Sunday.

NASCAR driver and hall of fame member Dale Earnhardt Jr. will be a large part of the Amazon Prime telecast of the Coca-Cola 600 at Charlotte Motor Speedway Sunday.

NASCAR driver and hall of fame member Dale Earnhardt Jr. will be a large part of the Amazon Prime telecast of the Coca-Cola 600 at Charlotte Motor Speedway Sunday.