Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

In 2013, Fireman Capital Partners, the investment firm started by Reebok’s founder Paul Fireman, sold Hudson Clothing for $97.6 million to Joe’s Jeans, which was more than triple its initial $30 million investment in 2009. Joe’s Jeans is now owned by WHP Global.

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards.