Tesco have invented the Birthday Cake Sandwich, loaded with jam, sweet icing and colourful hundreds and thousands. It's a ...

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

TikTok is obsessed with Tesco’s new birthday cake sandwich after this summer has created a supermarket competition for the ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

It's not been done to copy Marks and Spencer and in fact Tesco was there first with a Strawberries & Cream sandwich back in ...

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

Tesco has released a limited edition “birthday cake sandwich”. It’s made with cream cheese and strawberry jam and can be ...

TikTok is obsessed with Tesco’s new birthday cake sandwich - a sweet, sprinkle-filled sando released as a limited edition. One video has racked up over 1 million views. This follows M&S, which ...

The Limited Edition Birthday Cake Sandwich hit Tesco stores in the United Kingdom earlier in the week, and is understood to be available for four weeks.

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...