T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeo ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD Garden Arena and the famed Prudential Towers, a reminder to the Mass fans ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant ...

Converse. After their impressive victory over the Boston Celtics, the footwear company based in Boston celebrated the Thunder's win by projecting SGA's signature logo onto the Prudential Tower ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai Gilgeous-Alexander.

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...