Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...