The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...

Warner Bros Discovery is bringing back the iconic HBO name to its streaming platform, rebranding Max as HBO Max this summer. The company aims to drive global subscriber growth and deliver premium ...

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max ...

Warner Bros Discovery (WBD) is to rebrand its Max streaming platform as HBO Max this summer. The platform was originally ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

What's going to be different on HBO Max? The streaming platform is going to focus on producing less content, but of higher quality. "Is not how much, it's how good," Zaslav said.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Streaming app Max is changing its name back to HBO Max after dropping the “HBO” two years ago, resulting in consumer whiplash ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Discovery’s streaming platform has undergone a bit of an identity crisis as the company revealed during their Upfront ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...