Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially through big acquisitions in the U.S.
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.
Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.
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