Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Lessons from the Cracker Barrel crack up. The big story: South Korea’s president travels to D.C. The markets: Asia shoots ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators.

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...