This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

DoubleVerify (DV) announced that it has entered into an agreement to acquire Rockerbox.. Rockerbox’s unified marketing measurement platform ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

A centralized hub for open-source Marketing Mix Modeling (MMM) repositories. This organization consolidates forked projects to provide a single point of access for users interested in MMM. This ...

This repository explores Market Mix Modeling to analyze the causal impact of marketing strategies on sales performance using statistical analysis and OLS regression. It helps businesses optimize ...

AI-powered attribution models are used to map complex buyer journeys. A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on ...

OpenAI has been a longtime investor in Figure. The two companies announced a deal last year that aimed to “develop next generation AI models for humanoid robots.” At the same time, Figure ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback ... With more feature sophistication, standardised metrics and clearer attribution models, a revitalised data-driven ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...