Moo Deng, a baby pygmy hippo from Thailand, has inspired a viral makeup trend featuring glossy skin and soft pink blush. TikTok creators are recreating the look, making the hippo a sensation in the beauty world.

Moo Deng, a playful, pink and pudgy hippo rose to fame this month after zookeeper Atthapon Nundee posted videos of her bathing, sleeping, and biting. Her fan base grew immediately and she’s already amassed a whopping 2.

A small zoo in Thailand plans to capitalize on Moo Deng the baby pygmy hippo's popularity, hoping to patent her brand to help all its animal inhabitants.