Chime Financial Inc., a financial technology business focused on fee-free services, has tapped Morgan Stanley to lead its initial public offering, according to people familiar with the matter.

MNTN has already expanded significantly in recent years acquiring Hollywood star Ryan Reynolds’s agency, Maximum Effort, in 2021, and raising $119M in a Series D financing in 2022. After the 2021 acquisition, Reynolds took over as chief creative officer.

MNTN builds advertising software that helps brands promote themselves through campaigns on connected TVs.

MNTN, a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, has picked Morgan Stanley to work on an initial public offering, according to people familiar with the matter.