And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

The progressive cable news network MSNBC will formally change its name later this year to MS NOW, standing for My Source for News, Opinion, and the World. The change is part of a corporate transformation as the network breaks off from other parts of the NBCUniversal family,