UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

Michigan is reportedly naming true freshman Bryce Underwood its starting quarterback, per CBS Sports' Matt Zenitz, with head ...

That improvement on the recruiting trail was the plan for Texas booster Christopher Late, who leveraged his expertise as a ...

The landscape of sports is shifting dramatically, with deep-pocketed investors reshaping the industry. Join the Milwaukee ...

The USC Trojans' success on the recruiting trail has not gone unnoticed, and the momentum is thanks in part to an increase in name, image, and likeness (NIL) ef ...

Trooper Wright lost his arm in an accident, but now his comeback and NIL deal mark a milestone for young athletes nationwide.

Thanks to the NCAA's Name, Image, and Likeness rules, Texas quarterback Arch Manning and several other players are valued at millions of dollars.

In a TikTok montage that has quickly taken off, Olivia Dunne attempted a headstand during a training session only to be ...

The signing of NIL deals has transformed the landscape of college athletics, allowing student-athletes to profit from their personal brand. For Harper Murray, joining Adidas is not just a personal ...

The GST Council is set to discuss exempting health insurance premiums from 18% GST in September 2025, aiming to boost ...