Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

Valencia Shores, a 55-plus development, votes down move to replace another tennis court with pickleball courts and bocce.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Ask Frank anything about pickleball ...

Pickleball Kingdom is nearing completion of a 17-court indoor facility. Here's where it's being built, when it's scheduled to ...

The clever ad utilizes pickleball's growing popularity to highlight the importance of preparation-both on and off the court.

After an announced sale, a redevelopment partner and Walmart announced as the new owner within a few days, now a Monroeville ...

A local pickleball association continues to make progress on a long-awaited pickleball complex in Murray. Organizers are ...

Frank Cerabino answers your pickleball questions.

“You Need to Calm Down,” because POPFLEX has just dropped Taylor Swift’s favorite skort in a new color. POPFLEX added a new ...

The city is doubling the number of courts at the park from six to a dozen, a welcome expansion for Santa Fe enthusiasts.

Jason and his brother, Jordan, have 50/50 ownership of FioRito, and that won’t change. Jordan will remain at FioRito, where ...