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Cracker Barrel's new logo is a flop

Conservative activist slams Cracker Barrel; company left reeling after logo redesign

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after changing its iconic logo.

USA TODAY · 15h

Cracker Barrel issues 'promise' to customers in response to backlash over new logo, store redesign

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what the company is saying.

The Express Tribune · 1d

Cracker Barrel board member criticised for DEI background after new logo sparks backlash

Conservative activist Robby Starbuck questioned Davila’s role on the board in a recent video criticising Cracker Barrel’s direction. He linked the restaurant’s rebranding and new aesthetic to what he described as a long-running effort to prioritise progressive values.

Cracker Barrel actually has a fraught LGBTQ+ history

conservativebrief · 18h

Cracker Barrel Responds To ‘Woke’ Corporate Rebranding Complaints

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron Donalds, a Republican from Florida, wrote on X, “No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again.”

Yahoo · 10h

Despite claims it's 'too woke,' Cracker Barrel actually has a fraught LGBTQ+ history

The backlash over Cracker Barrel's new logo ignores the fact that the company once openly fired gay workers, sparking a decade of queer protests and shareholder activism that forced change.

Fox News · 16h

Cracker Barrel board member raises eyebrows with DEI history

Outnumbered' discusses backlash to Cracker Barrel's rebrand after the company lost $100 million in value.

3don MSN

Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

The Western Journal on MSN13h

Cracker Barrel Issues Damage Control Statement After Logo Change Backlash, Doubles Down After Losing $100 Million

Restaurant chain Cracker Barrel is trying to calm the waters after a logo change triggered a wave of antipathy at the chain.

Raw Story on MSN1d

MAGA Influencer Decries Cracker Barrel Logo: 'Our Culture And Heritage Stripped From Us'

MAGA influencer Robby Starbuck insisted that Americans were "having our culture and heritage stripped from us" because of a ...

CounterPunch3h

Cracker Barrel vs. the Cracked Brain, Round Two

I don’t particularly like Cracker Barrel’s new branding. The popular restaurant chain recently replaced its iconic logo, ...

Activist Robby Starbuck posts brutal takedown of Cracker Barrel

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: ...

25m

I ate lunch at Cracker Barrel. I see why its rebrand has some so worked up.

It would be nice if every single small thing did not now have to become a pawn in a ginned-up culture war. However, the Tennessee-based restaurant chain Cracker Barrel has rebranded, and according to ...

Fox Business on MSN3d

Cracker Barrel is chasing woke ideals, not loyal customers: Starbuck

Conservative activist Robby Starbuck says Cracker Barrel's logo redesign and progressive endeavors are "brand destruction 101 ...

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