Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

Koepka's contract with LIV Golf expires at the end of the 2026 season. It has been rumored that he is itching to get back ...

LIV Golf's CEO Scott O'Neil has taken a relaxed approach to reports suggesting the breakaway tour's viewing figures are ...

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at straitstimes.com.

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

Barely three months after he was fired, former LIV Golf CEO and commissioner Greg Norman has taken on a new venture. Norman ...

LIV Golf CEO Scott O'Neil says the series has a bright future - Copyright AFP Brenton Edwards LIV Golf CEO Scott O'Neil says the series has a bright future ...

LIV officials made an agreement with Fox Sports regarding the US events, and now they have taken a step further, aiming to ...

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of ...

The new CEO of LIV told AFP the world of golf will eventually ... American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January.