News

Siri co-creator Tom Gruber says critical thinking philosophers will get the jobs in
The co-creator of Apple’s virtual assistant Siri, Tom Gruber, believes generative artificial intelligence may signal the end ...
Could Apple create an AI search engine to rival Gemini and ChatGPT? Here's how it could succeed
On Sunday, Bloomberg's Mark Gurman reported in the Power On newsletter that Apple's recently-assembled Answers, Knowledge, ...
Apple CEO Tim Cook Calls AI ‘Bigger Than the Internet’ in Rare All-Hands Meeting
In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...
Apple Is Working On A New Answer Engine To Drastically Improve Siri
Siri has fallen woefully behind most AI chatbots, but Apple has reportedly established a new team to give the assistant the ...
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Apple Looks for Answers as Google Trolls its AI Efforts
Apple revamps its AI strategy, building a new team to develop AI-powered search, as Google critiques its delays. Can Apple ...
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Apple’s Next Big AI Project May Be an ‘Answers’ Search Tool
While Apple works feverishly to deliver the more personalized Siri that it promised for iOS 18, rumors have been swirling ...
Apple exec says Siri will get ‘much bigger upgrade than we envisioned’
Apple’s Craig Federighi reportedly gave a Siri update to staff last week that emphasized a much bigger Siri upgrade coming.
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Apple quietly builds AI search tools as Tim Cook rallies employees behind 'revolutionary’ push
Beyond software, Apple is investing heavily in AI infrastructure. Cook told employees that 12,000 new hires were made last ...