The alliance combines VWO's capabilities in A/B testing, user behaviour analytics, personalisation, and conversion rate ...

With the mega-merger expected to close on Tuesday, media veterans talk about the unsaid rules of the advertising ecosystem ...

Prime Minister Narendra Modi will deliver the keynote address at the News9 Global Summit, which focuses on strengthening ...

New Delhi: Flipkart and Amazon have both reported substantial earnings from advertisements in the fiscal year 2024.

The new TVC taps into the relatable worry of whether the geyser is off, highlighting families’ desire for hot water without ...

New Delhi: Dolby Laboratories and LG Electronics India have come together for Dolby’s global #LoveMoreInDolby campaign, an ...

The notice inviting applications released last month by the ministry fixed November 15 as the deadline for submissions ...

India is now the world's second-largest market by mobile gaming downloads, 3.5 times larger than the US and Brazil, venture ...

The 2024 Rural Barometer report highlights a 60% rise in the average FMCG basket size among rural consumers, from 5.8 in 2022 ...

The ad brings an emotional resonance by likening the work of electricians to that of soldiers on the nation’s borders, reinforcing their invaluable contribution to household safety ...

Bringing over 24 years of experience with companies like Tata Motors, Hyundai Motors, Volkswagen Group, and the Jeep brand, ...

This is India’s first large-scale campaign directly addressing child sexual abusers, which sends a powerful message: Stop Right Now Or Get Caught! India’s children are #ProtectedByPOCSO ...