The Nescafé campaign film features Gen Zers who do things their way, all while facing the judgmental voice of an older generation.

U By Emaar, Emaar’s loyalty programme, has revealed a new refreshed brand identity. The refresh is more than a visual update, ...

Evoking a sensation rather than merely pushing a product, the Al-Futtaim IKEA ads lull people to sleep on their soft, comfortable bedding.

The centrepiece of the "Bring Your Impossible" campaign is a short film featuring Idris Elba, fuelled by powerful OOH ads across the globe.

The Aster Superpower Project campaign focused on digital, social, influencers, DCRM (digital CRM), corporates, and events.

The Campaign Agency of the Year Middle East has extended its final deadline. Agencies can now submit entries until Thursday, ...

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled a power-packed roster of creative marketing specialists as part of its efforts to ...

Action Global Communications has officially relaunched in Saudi Arabia. The agency said the move further solidifies Action’s presence in the Middle East, complementing its existing offices in the UAE ...

In the luxury hospitality sector, brand identity is no longer just a visual representation; it is a narrative that encapsulates a brand’s ethos, cultural roots, and aspirations. As the industry grows ...

Assembly, a global omnichannel media agency part of the Stagwell (STGW) Global Network, has appointed Bipul Markan as the first Head of Research & Insights for the MENA region. In the newly-formed ...

S.A Hassan Bilgrami shares how marketers can learn from the world of YouTube comments. Get yourself a cup of warm cup of tea or coffee, plonk yourself in front of a screen, it could be a connected TV, ...